About

Who makes this

Two people who spend most of the week testing what Google and the AI answer engines actually do, then arguing about what it means on camera.

Brings the stories

Kasra Dash

SEO strategist, tester, and founder of The Masterminders

Kasra is a UK-based entrepreneur and SEO strategist known for running his own tests on how Google and the AI answer engines actually behave, rather than repeating what the industry assumes.

He founded The Masterminders conference and built mySEO App, and runs The New Search, a community built specifically around getting cited inside ChatGPT, Claude, Perplexity and Google AI rather than just ranked on Google.

On the show he brings the stories and the numbers, and does the fact-checking before anything reaches a slide.

Also runs

The Masterminders mySEO App

Skool community The New Search

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Hears it cold

Julian Goldie

SEO and AI automation, Goldie Agency and AI Profit Boardroom

Julian runs Goldie Agency, a link building and SEO agency, and teaches AI automation to a large audience on YouTube and X.

He founded the AI Profit Boardroom community on Skool, where he shares the automation stack behind his own business.

On the show he's the one hearing each story cold. He doesn't see the slides in advance, which is deliberate.

Also runs

Goldie Agency

Skool community AI Profit Boardroom

X LinkedIn YouTube Facebook group Website

The show

Why it's built this way

One host does the research and builds the slides. The other doesn't see them until the camera is rolling. It sounds like a gimmick, but it's the reason the reactions on the show are real ones. Nobody is performing surprise they rehearsed the night before.

Every figure on screen carries its source and its date. When a headline turns out to be wrong, we put the claim up struck through next to what actually happened, rather than quietly repeating it. That's happened on episode one already, and it made a better segment than the headline would have.

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